Business and Marketing

The multichannel marketing platform enhances Zeta Hub's email, data access, and personalization capabilities.

Zeta Hub branches out.

Zeta Interactive today introduced Zeta Hub 1.5, an upgrade that enhances features such as real time personalization and dynamic content creation to its marketing automation platform. Zeta Hub's focus is on cross-channel tracking of customer lifecycles to enable CMOs to maintain their ROI goals by acquiring more customers and keeping them longer.

Other features of the 1.5 edition include in-app mobile push capabilities, quick preview of emails to fix rendering issues, and improved access to Zeta's proprietary data that is configured to support advertising and publishing partners for marketing automation purposes.

“The launch of 1.5 advances our vision to provide both Fortune 500 and middle market brands with the tools to compete in this complex multichannel ecosystem,” says Zeta Interactive CEO David Steinberg.

Zeta emerged as a player in multichannel platforms with its acquisition last year of ClickSquared and its ZetaMail email platform. Former Apple CEO John Sculley is a partner in the company and a member of its board.

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Potential entrepreneurs who want the independence of running their own business without the hassle and risk of building their own original idea from the ground up often choose to become franchisees. A proven model and the support of a parent company give franchise businesses an edge over new startups, so it's not hard to see why this option is so appealing.

The hard part, of course, is choosing which franchise to invest in. Even if you have a general idea of the industry you want to work in — food service, health care or something else — there are countless options at different price points within each one, leaving you the task of sifting through dozens of websites and information packets to find the one that's right for you.

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