Business and Marketing

LINE to bring group SMS and other features to ExactTarget

The Salesforce-owned ExactTarget Marketing Cloud recently announced its partnership with LINE, a free communications app for both mobile and desktops that recently topped 400 million global users.

The partnership enables ExactTarget Marketing Cloud's 10,000 clients to interact with their followers and opted-in customers by sharing coupons, offers, and other content through group messaging. These responses are personalized based on either the brand's or ExactTarget's data. Marketers will be able to segment and target LINE followers according to profile data such as language and location. This data is stored within the ExactTarget Marketing Cloud.

The LINE capabilities will be available through private beta only until Q3, when the features (and pricing) will be officially announced and generally available.

Business Breaking News: Top 5 Cloud Storage Apps for Android

A good cloud storage service is essential for business people who use their smartphones or tablets for work. Since these Android apps back up your files and documents to the cloud, they ensure you'll always have the most up-to-date versions of the files you need, right when you need them. But not all cloud storage platforms are created equal. They vary widely in pricing, features and compatibility. Before you pick one for your small business, read on for five of the best cloud storage apps for Android.

Dropbox is a reliable and easy-to-use cloud storage platform that lets you drag and drop your documents to sync them across all your Web-connected devices. It's also a good way to back up your files to the cloud, since you can recover deleted files and revert to previously saved versions by signing into your account on the Dropbox website. When you need to access a document on the go, just launch the app on your smartphone or tablet to view all the files you've stored in the cloud. The app also lets you designate individual files as your "favorites" to cache them for offline viewing. For business subscribers, Dropbox allows you protect your files in secure folders, and lets you alter file-viewing permissions on the fly. You also get two-step verification for added security, as well as an activity log so you can see which team members edited which files.

Pricing

2 GB: Free

100 GB: $9.99/month

200 GB: $19.99/month

500 GB: $49.99/month

Unlimited business plan: $15/month (five user minimum)

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