Business and Marketing

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

The Interactive Advertising Bureau today announced the formation of IAB Technical Laboratories, whose aim is to reduce the costs of digital advertising and marketing by implementing industry standards. The Tech Lab will be governed by a yet-to-be-appointed board of directors and executive committee.

The IAB's goals for the global effort is to save time and money for member companies with a certification program for tech vendors, reduce and streamline compatibility issues, and drive the creation of standards in emerging areas such as video, mobile, and the Internet of Things.

IAB “general members” will automatically gain membership, but the IAB has widened its criteria for general membership to “companies that sell, distribute, or optimize” digital ad and marketing programs. The change will allow agencies and providers of technology solutions to become full voting members.

“This shift in membership structure will give many of the key businesses that facilitate and power the interactive advertising industry an increased role in setting the vision and strategy of the IAB,” said Ziff Davis CEO Vivek Shah, who serves as chairman of the IAB board. “With the growth and increasing complexity of a value chain based as much on transacting data as transacting inventory, many of the initial distinctions between IAB members are no longer relevant.”

Business Breaking News: Google Launches New Mobile Ad Displays

Mobile advertising can mean big business. The problem is that not all mobile devices are built alike. With hundreds of smartphones, tablets and e-readers available — all running on a wide range of operating systems, Internet browsers and screen sizes — mobile-ad displays can be very problematic. Sometimes, mobile ads don't appear correctly. Other times, they don't appear at all. Small businesses can't afford to deal with these nuances. Google aims to change that.

The search and online advertising giant announced today (Sept. 29) that it will roll out new mobile-display-ad formats and tools across the company's advertising properties, specifically the Google Display Network, the AdMob Network and DoubleClick. With this new mobile-advertising system, Google aims to deliver an improved user experience and make it easier for advertisers to launch successful mobile-advertising campaigns regardless of users' devices and screen sizes.

To help advertisers better reach and engage with mobile consumers, Google will offer four types of new ad display formats built specifically for mobile devices: engagement ads, TrueView ads, anchor ad format, and magazine style text ad format. [Google AdWords Secrets: What Works for Small Business]

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The pilot project without a pilot will deliver prescription drugs to the North Sea Island of Juist.

DHL Parcel announced today that it's ready to launch its “parcelcopter” on a series of 12-mile test runs between the German city of Norden and the North Sea island of Juist. It will be the first commercial delivery drone to be totally automated.

While crafts unleashed in Australia by Flirtey were the first unmanned aerial vehicles (UAV) to make commercial deliveries earlier this year, and Amazon's Jeff Bezos has unveiled plans for his own fleet, UAVs are not yet cleared for takeoff in the United States. Stateside tests of the small aircraft were begun only this year by the Federal Aviation Authority.

The launch of the parcelcopter comes after DHL completed a comprehensive approval process administered by the Lower Saxony Ministry for Economics, Labor, and Transport. The approval confined the test to the Norden-to-Juist route, which will be used by the parcelcopters to deliver prescription drugs to the isolated island.

No pilots on the ground will take any action to complete the programmed flight of the crafts, though the UAVs will be monitored by operatives at a ground station in case of malfunction or emergency. The parcelcopter, which flies at a altitude of about 165 feet, will land on a pad in Juist and the drugs will be delivered to a pharmacy by a DHL courier. Merchandise is contained in a lightweight and waterproof container.

"An unmanned aircraft operating outside the controller's field of vision will perform deliveries for the first time in a real-world mission,” said Jürgen Gerdes, CEO of DHL Parcel. “We are proud that this additional service can create added value for the residents of and visitors to the island of Juist."

To date, DHL has not announced specific plans to incorporate parcelcopters into regular parcel delivery operations.

Business Breaking News: While You’re Minding the Store, Who’s Minding the Storage?

The biggest decision an entrepreneur makes – and it has to be made over and over again – is: When do I stop doing (fill in the blank) myself and hire a pro to do it?

The answer is always the same: As soon as you can afford to, because you add more value on the visionary and strategic level. From payroll processing to vendor management to day-to-day operations, the timing of your withdrawal is always subjective, and you — all by yourself — might not be the best judge.

So, at least as far as storage is concerned, let's demystify the process by determining what the pain points are as you grow your business, and what options you have in response to those triggers.

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Bad weather is brewing in the marketing cloud, says a new study. Fully 100% of leading airline, insurance, and retail sites host unwanted intruders.

You never know who may be tracking you when you're on the sites of Bank of America, Progressive, or Walmart and, often, neither do any of those companies. Ghostery, a provider of free apps that let consumers identify and block company tracking on website pages, decided to examine instances of non-secure digital technologies firing on the sites of 50 leading brands. What they found was troubling.

One-hundred percent of insurance, retail, and airline websites had security blindspots, as well as 90% of financial and news sites. Ghostery defines blind spots as non-secure tags that are present without the permission or knowledge of the host company.

“Companies have very little understanding of what's happening on their websites,” says Ghostery CEO Scott Meyer, who says he became obsessed with Internet security during 10 years at the New York Times Company, where he served as GM of nytimes.com. “The problem is not with any of the companies' marketing stacks, it's with their own tech stacks. What these companies have now is marketing clouds, not websites, and they've gotten complicated and hard to manage it."

Retail Web pages hosted the highest concentrations of non-secure technologies. Ghostery identified 438 distinct non-secure technologies on the websites of 10 top retailers, which included Costco, Overstock, Kohls, Target, and Walmart. Financial sites displayed 382 blind spots, and airlines 223. Individual financial and retail company websites averaged more than 100 non-secure technologies on so-called secure pages.

Security prowess differed greatly among brands. “There was a really wide range of sophistication relative to how companies used their marketing clouds, especially in retail,” Meyer said. “Amazon is incredibly sophisticated; others are not. Retailers have a big challenge. The average transaction price is low, so volume is high.”

With Google now indexing companies higher in search based on their security ratings, dealing with the problem is crucial for marketers, Meyer contends. He also notes that bad actors, such as bot networks, often gain entry to websites via non-secure technologies. “Companies need to audit their websites to identify the non-secure tags and set up alerts in their systems,” he says.

Other companies monitored for the study included American Airlines, United Airlines, Chase, Wells Fargo, Allstate, Geico, the New York Times, and the Wall Street Journal.

Business Breaking News: Samsung Gear S: A Phone-Free 3G Smartwatch for Business

A new smartwatch is in town — and you don't need your phone attached to your hip for it to work. The new Samsung Gear S brings a new meaning to mobility, delivering a hands-free, phone-free mobile experience.

Samsung announced this week that its new Tizen-powered Gear S smartwatch will hit stores this fall. Unveiled in August, Samsung's third-generation smartwatch is the first of the company's smartwatches to come with built-in 3G connectivity. Read on to find out what this means and what else the Samsung Gear S has to offer business users.

3G connectivity



The Samsung Gear S is all about freedom. From your phone, that is. With 3G, 2G and Wi-Fi connectivity, the Gear S delivers a hands-free mobile experience that takes just about anything your phone can do and brings it to your wrist. [Samsung Gear Live Smartwatch Full Review: Is It Good for Business?]

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The marketing automation company extends its capabilities to the sales team.

Today marks the last day of Hubspot's annual Inbound marketing conference, and if Twitter is any indication then this year's conference was one to remember.

About 10,000 marketers packed into the Boston Convention and Exhibition Center for this year's conference. The big news was HubSpot product announcements: The marketing automation company launched an enhanced version of its sales acceleration product Signals tool, which it renamed Sidekick. Sidekick is a browser extension that aims to simplify the prospecting and connection processes through features such as real-time notifications. HubSpot also announced a free CRM solution available in 2015 that will integrate not only with HubSpot's marketing automation platform and Sidekick, but also with other vendors' CRM tools.

Other notable happenings included a live performance from R&B and soul singer Janelle Monáe and keynotes from authors Malcolm Gladwell and Simon Sinek, Canva chief evangelist Guy Kawasaki, and Martha Stewart.

Every sales rep I've ever worked with would love @hubspot #CRM - automate so much research, save time, sound more intelligent! #INBOUND14

— Penny Gralewski (@virtualpenny) September 17, 2014

@JimLundy Thanks Jim, @HubSpot announcement of CRM and Sidekick sales tool was interesting here at their conference!

— Lawrence Byrd (@LawrenceByrd) September 17, 2014

They want what they want, how they want it. Customize for your audience, don't force something the way it is. #INBOUND14

— Ben Heyman (@heyheyman) September 17, 2014

It's not about the title. You just need the technology capability in the #marketing team @chiefmartec #MarTech #Inbound14

— Mike Wise (@MikeWise07) September 17, 2014

Become what they are interested in, don't tell them what they're interested in. @OU812Jensen #millenials #INBOUND14 .

— abourret (@abourret1) September 17, 2014

Building relationships is the new link building. Build a relationship, earn a link. - @randfish #INBOUND14

— Duncan Lawrence (@dncnlwrnc) September 17, 2014

Business Breaking News: Startup Success: 5 Tips for Hiring the Right People

Finding new employees isn't always easy. Whether there's a shortage of qualified applicants or there are too many applications to keep up with, the hiring process can be difficult and frustrating. But when you're running a startup, the stakes are even higher. New employees will help shape your business in ways they may not be able to at a bigger company.

So how do you find the right employees for your business? If you're having trouble, it may be time to rethink your hiring process and how you view employees in general. You may be asking the wrong interview questions or failing to look for the qualities that really matter to startup success. And simple changes could make all the difference.

John Schwarz, CEO and founder of workforce analytics company Visier, offered these five tips for making smart startup hiring decisions.

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The 21st century Postal Service is about packages, Barnett tells committee chairman Carper, who agrees and adds that permanent exigency will recapitalize the agency.

Barnett wishes less regulation for the Post Office.

During his hearing to be appointed to another term on the board of governors of the U.S. Postal Service today, Chairman Mickey Barnett recalled senior management's meeting with a futurist who predicted that paper would be virtually nonexistent in 30 years. “If that is even possible,” Barnett said, “there must be some forward thinking, and we must focus on package delivery.”

There's little doubt that the Senate Homeland Security and Governmental Affairs Committee will give Barnett its blessing. The eight-year veteran of the board has the experience to help USPS through difficult times. What's more, he's one of only four sitting governors on a board that is supposed to consist of nine. But today's hearing served to further acknowledge that the Postal Service future vision for itself is as a competitor to FedEx and UPS—and maybe even Peapod and Fresh Express. Barnett shared with committee chairman Tom Carper (D-DE) that early results from a San Francisco grocery delivery test with Amazon Fresh had been encouraging.

“I've met with members of the Senate and House in the last two years, and all are in agreement that—even if reforms are made, the Postal Service…must work aggressively to generate additional revenue,” Barnett said. “We are showing steady 8% growth in the package business, and we believe growth will continue and offset some of the losses [in First Class Mail revenue].”

USPS financial results for the nine months ending on June 30 showed an 8.5% rise in shipping and packages to $3 billion. First Class Mail declined 3.4% during the same period to $48.7 billion, and Barnett made mention of the fact that First Class is the Postal Service's most profitable segment. Not mentioned was the fact that Standard Mail—the primary channel of direct mailers—was the largest revenue contributor at $60.5 billion, despite a 4.3% exigent rate increase in January.

Carper, sponsor of the Senate Postal Reform Act, cited exigency as a necessary component of future reform. “Our bill [holds] that the temporary rate increase become the new baseline, which we think is appropriate considering all the cuts USPS has made,” Carper said. “If we do that and you [Barnett] do your part, we will be in a position to recapitalize the postal service.”

When Carper asked Barnett what he would have Congress do to facilitate the generation of new revenue streams at USPS, Barnett asked for greater ability to operate as a free-market enterprise. “Free us up to do it. Treating us as a utility was a reasonable model for a couple hundred years, but there's no need to [continue to] regulate us as a monopoly,” Barnett said. “We're not going to use monopolistic powers to drive competitors out. We think we should focus on the future--which is small package delivery.”

Business Breaking News: Lenovo ThinkPad Helix: An Improved Tablet for Business

There's a new ThinkPad in town — and it's a much improved convertible ultrabook for business users. Lenovo introduced this month its new ThinkPad Helix, the company's second 2-in-1 detachable ThinkPad, which originally came out in 2013. Offering several improvements from its predecessor, the new 2014 ThinkPad Helix could be the Windows 8 tablet hybrid your business is looking for.

Design improvements



The original Lenovo ThinkPad Helix was problematic for two reasons: its thick build and unusually warm temperatures, which even its built-in cooling fans couldn't handle. This new version fixes these issues with a thinner build and low-power processor.

At only .38 inches thick, the 2014 ThinkPad Helix features a 15 percent slimmer chassis and weighs 1.8 lbs. It is also now powered by the new Core M CPU, a more efficient processor that doesn't need active cooling and produces much less heat than the previous Helix's Core i5 processor. This upgrade eliminates the need for any built-in fans on both the tablet and keyboard, allowing for the much thinner design. [Best Tablets for Business: 2014 Edition]

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Determining the right content and number of emails to send can be rugged terrain.

Shopping cart abandonment emails can be rugged terrain for any marketer. And determining the right email content, frequency, and send time can seem like a mountain of an obstacle. Outdoor apparel retailer Moosejaw survived these very conditions when it redefined its shopping cart abandonment program earlier this year.

Moosejaw implemented a shopping cart recovery tool called Conversion Manager from remarketing platform provider SeeWhy this past February. Dan Pingree, VP of marketing for Moosejaw, says that the brand wanted to have more control over the testing and timing of its shopping cart abandonment program, as well as the ability to customize its email content.

Pingree describes its former shopping cart abandonment program as “generic.” The company sent retreating shoppers a series of three emails—all of which contained the same message. Hr says that Moosejaw simply "dumped" all of the abandoned products into an email and sent it without a clear call-to-action. He also admits that the timing of these emails were off. In fact, consumers who had abandoned their virtual carts didn't receive their first email until six days later.

“A lot of people's attention span isn't that long, and they won't even remember what they're shopping for six days ago because they're on so many different sites,” Pingree says. “So the lapsed time was a major problem.”

As a result, Moosejaw worked with SeeWhy to completely rethink its shopping cart abandonment strategy. Rather than sending three emails, Moosejaw sent only two messages—the first within two hours after someone abandoned a virtual shopping cart, and the second after another 24 hours. Pingree says the decision to send fewer emails was a conservative move to test whether SeeWhy's automated remarketing tool was effective. Brand marketers also wanted to be sensitive to the number of emails consumers receive.

“Some retailers just keep bombing you with abandoned cart emails,” Pingree continues. “Past a point, it loses its effectiveness and becomes annoying.”

Unlike past email campaigns, each email now has a specific message. The first email reminds customers what they left in their cart; it also reinforces that Moosejaw offers price matching and online customer service chats. These additions are meant to woo back shoppers who may have abandoned their carts to compare prices or research a question about a product, Pingree explains. The second email reminds customers, yet again, of their abandoned items and creates a sense of urgency by including a potential out-of-stock message. Although Moosejaw doesn't check the status of its inventory when sending this warning, Pingree says that the brand's inventory often sells out—quickly.

“Generally speaking, we run pretty lean on inventory,” he says. “So it really goes without saying that at any given point the stuff that's in your cart could go out of stock.”

In addition to adjusting the number, cadence, and content of its emails, marketers at Moosejaw made the brand's shopping cart abandonment messages more mobile friendly. For instance, instead of showing all of the cart's abandoned items, Moosejaw now only shows the most expensive item and includes details about the one specific product: “When you start throwing a bunch of different products together in an email, there's just not any room left for text or other value props that you want to throw in [to be readable on a mobile device].”

Conversion rate and sale per 1,000 emails sent is Moosejaw's prime KPI, Pingree says. However, the brand also tracks other standard metrics, including open and click-through rates, average order value, and the number of unsubscribes. Although Pingree declined to share specifics, he says that Moosejaw's results are “far better” than the brand's previous program, and he'd like to generate even higher open rates.

“The open rates are still good,” he says, “but compared to the performance of the other metrics, if there was area to work on, that would be it.”

For marketers new to shopping cart abandonment emails, Pingree advises them to try and empathize with customers while determining how many emails to send and when to send them. He also urges marketers to provide tools that can help shoppers solve problems that stopped them from purchasing in the first place.

“Giving them the tools to provide answers to those questions or resolve those concerns, whether it's a phone number for customer support; whether it's a link to a chat session; whether it's information or opportunity to do a price match," he says. "Those things, we feel, really address some of the concerns that are the reason why the item is still in the cart."

But more than anything, Pingree encourages marketers not to be afraid of coming off as too intrusive.

“These people are engaged enough in your site to add something to their cart,” he continues. “They're a fair way down the purchasing funnel. [Shopping cart abandonment emails are] just a way, in a very timely manner, to reach out to them and see if there's anything that you can do to help them in their journey—answer any questions [or] give them any tools that might help them make a good purchasing decision.”

However, he warns that there's a fine line between aggressiveness and annoyance.

“Past a point people are [agitated], and then they unsubscribe,” Pingree concludes. “Then you lose them for all of your other emails and that's exactly what you want to avoid.”

Business Breaking News: Galaxy Note 4 vs. iPhone 6 Plus: Which Is Better for Business?

Apple's big new iPhone gives business users tons of screen space to work on. The iPhone 6 Plus boasts a huge 5.5-inch screen that dwarfs all other iPhone models, including the iPhone 6, which sports a 4.7-inch display. iPhone 6 Plus also includes a few killer features, including a new mobile wallet platform and the latest version of iOS, Apple's mobile operating system. But is it the best phablet for business? Samsung's new Android-powered Galaxy Note 4 has a strong claim for that title, with an even larger screen and a built-in stylus. Read on for a feature-for-feature matchup to see how these two work phones compare.

iPhone 6 Plus: The iPhone 6 Plus boasts a huge 5.5-inch display that's by far the largest on any iPhone yet. Compared to the cramped 4-inch screen on previous iPhone models, the big new iPhone screen gives you a lot more real estate for serious productivity tasks. It's extremely sharp, too, with a resolution of 1920 x 1080 pixels. That's a plus for business users, since a higher-resolution screen can display more content on-screen at once. And if you're worried that your thumbs won't reach all the way across such a large screen, Apple has added a few new features to make the device more usable. That includes "reachability," which lets you double-touch the home button to bring the active portion of the display down about halfway, so you can reach the top of your apps.

Galaxy Note 4: If you thought the iPhone 6 Plus had a big screen, get a load of the Galaxy Note 4. It features an even bigger 5.7-inch display with a superhigh resolution of 2560 x 1440 pixels. The display delivers extremely vibrant colors and wide viewing angles, making it one of the best smartphone screens around. But the real story for business users is size, since the large screen gives you so much space to work, especially for screen-intensive tasks like editing a document or spreadsheet on the go. However, users with small hands might want to pick a smaller smartphone.

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A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Chris Blohm

MeritDirect today opened a new satellite office in San Jose, its first presence on the West Coast. Long a key fixture in direct mail databases, MeritDirect now describes itself as a provider of multichannel marketing services.

In July the company released a set of predictive marketing tools that combine its OmiChannelBASE customer files with the analytical services of its Strategic Services Group to help B2B marketers determine what products prospects are likely to purchase.

The San Jose office will be managed by 14-year MeritDirect veteran Chris Blohm, SVP of Data & Media Services. He will be joined by his wife Dee Blohm, Merit's VP of Customer Acquisition & Retention .

“It's important for MeritDirect to set up a base of operations where the action is,” said Chris Blohm. “We continue to develop data, marketing, and analytic solutions to adapt to the challenges of our clients, many of which are in the tech space here in Northern California."

Business Breaking News: Apple Pay vs. Google Wallet: Which Is Better for Mobile Payments?

Apple Pay is finally here. After months of rumors, Apple confirmed this week that the iPhone will have near-field communication (NFC) functionality. Now, you and your customers can pay for in-store purchases using an iPhone, thus eliminating the need to carry around cash and credit cards.

NFC is nothing new, but with Apple finally catching up to its competitors, many speculate that it could mean big things for the future of mobile payments. But how does Apple Pay compare to its closest mobile payments rival, Google Wallet? Read on to find out.

Checkout



Apple Pay. Apple Pay combines NFC technology and the iPhone's Touch ID fingerprint reader to speed up checkout. Simply hold your iPhone near the contactless reader with your finger on the Touch ID, and the phone will vibrate and beep when checkout is complete. There's no need to open any apps or even turn on your screen. [Apple Pay: Top 3 Features for Small Business Owners]

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A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.

Apple customers and fans have been bombarded with leaked images, specification, and even video of the forthcoming iPhone 6 throughout the year. Apple isn't set to formally announce the device until next week (September 9), but that hasn't slowed the deluge of reports and speculation, which has managed to increase further over the past couple of weeks with some fans already queuing up outside of stores. Among the slew of reports, the sixth iPhone will sport a near-field communications (NFC) chip.

If proven true next week, Apple's adoption of NFC technology will be a rallying call to the mobile payments field, which Google has courted for several years. Indeed, Bloomberg reports that Apple is in talks with Mastercard and Visa on a mobile payments partnership. Though Google has worked within the NFC/mobile payment field for some time now, Apple's late arrival could be the boost the industry needs.

Apple's true plans will be revealed soon enough; in the meantime, conversation and hype will continue to permeate the Web.

Just waiting for this iphone 6 to exist

— K weezy (@Kenny_isthename) September 3, 2014

IPhone 6 better be worth my money they played me on the 5s

— Eric Polo (@ericralphlauren) September 3, 2014

iPhone 6 will function as 'mobile wallet' following Apple deal with Visa http://bit.ly/WsnWOG This will speed adoption of all ewallets.

— Digital360.mobi (@DwayneAFerguson) September 3, 2014

While everyone is talking about the NFC chip in the #iPhone6 as it relates to mobile payments, I'm excited to see the chip's other uses.

— Paul Greenstone (@paulgreenstone) September 3, 2014

There are no other #mobilepayments stories out there other than iPhone 6 speculation. Nothing else happening, apparently.

— tim green (@timgreen64) September 3, 2014

How they gonna shower?“@verge: People are lining up for an iPhone 6 that doesn't exist yet http://bit.ly/1xnZ9MT http://bit.ly/WsnWOM”

— márcus (@cudimonsterr) September 3, 2014

Can the iphone 6 come out already

— Ivory. (@young_teague2) September 3, 2014

Business Breaking News: Samsung Galaxy Note 4: Top 5 Business Features

There's a new contender for the title of "best business phone." The Galaxy Note 4 takes all the features that made the Note 3 so good for work – including a huge 5.7-inch display – and ups the ante with a premium metal build, a fingerprint scanner and tons of software improvements. And as the name implies, it retains the S Pen stylus that made previous Galaxy Note phones great for taking notes.

Other upgrades include a slightly speedier processor and a battery that charges 50 percent faster. But though the enhancements are numerous, the Android-powered Galaxy Note 4 is still essentially an incremental improvement over its predecessor. So is it worth the upgrade? These five features might convince you that it is.

Better display

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With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.

Sprinklr invests in monitoring social influencers.

Sprinklr has acquired Branderati, a platform for brand advocacy and influencer marketing. Branderati claims to not only ferret out brand mentions via social listening, but to help marketers launch scalable social activation programs and measure ROI.

"While many brands are experiencing less than 10 percent reach across their social platforms, our clients have experienced as high as 68 percent social sharing engagement," said Mark Curtis, CEO of Branderati in a statement announcing the deal.

This is Sprinklr's third acquisition in the last six months. The social media CX platform bought Dachis Group, a brand analytics firm, in February. After receiving $40 million in capital in April, it purchased social agency TBG Digital, which added an estimated $100 million in paid media spend to its coffers from clients including Heinekien, Vodafone, and Zynga.

Sprinklr executives, who claim a 300% growth rate over the past two years, have stated that their goal is to become the number one paid-owned-earned media (POEM) solution for brands. “Branderati has unlocked the key to sustained brand advocacy at scale and having their technology and know-how on board will mean big things for our clients," said Sprinklr CEO Ragy Thomas.

Curtis will go along with Branderati in the acquisition, serving as GM of Sprinklr's advocacy business unit.

Business Breaking News: Samsung Galaxy Note 4: Top 5 Business Features

There's a new contender for the title of "best business phone." The Galaxy Note 4 takes all the features that made the Note 3 so good for work – including a huge 5.7-inch display – and ups the ante with a premium metal build, a fingerprint scanner and tons of software improvements. And as the name implies, it retains the S Pen stylus that made previous Galaxy Note phones great for taking notes.

Other upgrades include a slightly speedier processor and a battery that charges 50 percent faster. But though the enhancements are numerous, the Android-powered Galaxy Note 4 is still essentially an incremental improvement over its predecessor. So is it worth the upgrade? These five features might convince you that it is.

Better display

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