18 Chief Marketers Who Put the "Excel" in Excellent

Real Leading Ladies don't walk red carpets. They make strides in their industry.

The Femme Fatales of the marketing world knock out the competition by making their brand irresistible and their customers starry-eyed with devotion. They inspire and empower their teams to create their own starring roles. And they do it all with verve and flair. 

These Leading Ladies are the inspiration for the Direct Marketing News Marketing Hall of Femme. The award celebrates achievements of the most accomplished and influential women in marketing. 

These exceptional female marketing chiefs have risen to the apex of their profession as champions of customer-centric, data-driven marketing. Their methods have improved marketing performance and have yielded measurable results—from revenue growth to increases in customer engagement. Their stories are ones of daring and determination, of savvy and ingenuity. 

Read on for the narratives behind the 2015 Marketing Hall of Femme honorees' success stories. –Ginger Conlon

Alicianne Rand Newscred	Amy Hoops Wente Vineyard	Ashley Johnston Experian Marketing Services

Blair Christie Cisco	Corianne Sklar Bluewolf	Elizabeth Jackson HookLogic

Kate Spellman Penton	Linda Vetter Yes Lifecycle Marketing	Lori Wright TIBCO Software Inc.

Lucille Dehart Tristar Products, Inc.	Maly Ly Sojern	Melissa Wallace Splash

Michelle Bottomley Mercer	Mish Fletcher OgilvyOne Worldwide	Natasha Raja Dice

Samantha Skey SheKnows Media	Yael Zheng Tintri