Business and Marketing

The marketing automation company extends its capabilities to the sales team.

Today marks the last day of Hubspot's annual Inbound marketing conference, and if Twitter is any indication then this year's conference was one to remember.

About 10,000 marketers packed into the Boston Convention and Exhibition Center for this year's conference. The big news was HubSpot product announcements: The marketing automation company launched an enhanced version of its sales acceleration product Signals tool, which it renamed Sidekick. Sidekick is a browser extension that aims to simplify the prospecting and connection processes through features such as real-time notifications. HubSpot also announced a free CRM solution available in 2015 that will integrate not only with HubSpot's marketing automation platform and Sidekick, but also with other vendors' CRM tools.

Other notable happenings included a live performance from R&B and soul singer Janelle Monáe and keynotes from authors Malcolm Gladwell and Simon Sinek, Canva chief evangelist Guy Kawasaki, and Martha Stewart.

Every sales rep I've ever worked with would love @hubspot #CRM - automate so much research, save time, sound more intelligent! #INBOUND14

— Penny Gralewski (@virtualpenny) September 17, 2014

@JimLundy Thanks Jim, @HubSpot announcement of CRM and Sidekick sales tool was interesting here at their conference!

— Lawrence Byrd (@LawrenceByrd) September 17, 2014

They want what they want, how they want it. Customize for your audience, don't force something the way it is. #INBOUND14

— Ben Heyman (@heyheyman) September 17, 2014

It's not about the title. You just need the technology capability in the #marketing team @chiefmartec #MarTech #Inbound14

— Mike Wise (@MikeWise07) September 17, 2014

Become what they are interested in, don't tell them what they're interested in. @OU812Jensen #millenials #INBOUND14 .

— abourret (@abourret1) September 17, 2014

Building relationships is the new link building. Build a relationship, earn a link. - @randfish #INBOUND14

— Duncan Lawrence (@dncnlwrnc) September 17, 2014

Business Breaking News: Startup Success: 5 Tips for Hiring the Right People

Finding new employees isn't always easy. Whether there's a shortage of qualified applicants or there are too many applications to keep up with, the hiring process can be difficult and frustrating. But when you're running a startup, the stakes are even higher. New employees will help shape your business in ways they may not be able to at a bigger company.

So how do you find the right employees for your business? If you're having trouble, it may be time to rethink your hiring process and how you view employees in general. You may be asking the wrong interview questions or failing to look for the qualities that really matter to startup success. And simple changes could make all the difference.

John Schwarz, CEO and founder of workforce analytics company Visier, offered these five tips for making smart startup hiring decisions.

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