Business and Marketing

Looks like the mobile and social waves are gaining momentum.

Life isn't always a day at the beach—and neither is marketing. Indeed, marketers need to grab their boards and ride the tides of consumer change or risk a wipe out.

Digital shopping tools—particularly mobile and social ones—are what's hot right now. So, marketers must find ways to integrate these tools into their customers' journey to catch the next big wave of consumer preference.

For its “Digital Shopping Tool Impact Study 2015,” marketing company Epsilon surveyed more than 2,800 consumers about their usage of 16 different digital shopping tools, as well as how they're influenced by those tools. Based on Epsilon's findings, here are the tools marketers should dive into, as well as the ones they should bury in the sand.

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