Business and Marketing

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Convirza CEO Jason Wells

LogMyCalls, a company that helps marketers employ data obtained at their call centers, this week unveiled a rebranding campaign and a new name: Convirza. The name was chosen to summon to mind the words “conversation” and “conversion.”

The move comes at a time of rapid growth for the young company. In March, it acquired a division of CallSource, and company executives claim that LogMyCalls posted organic revenue growth of more than 800% over the past two years and currently serves some 1,200 customers.

"We're not just changing our brand, we're changing an industry," said Convirza CEO Jason Wells. "We launched LogMyCalls in 2012 and that brand served us well, but we've refined our vision for helping customers use conversations in new and powerful ways. Our new brand more clearly represents our commitment to the rich data and enterprise class software we offer.”

Convirza appears on the scene with a new product in hand, Convirza for Advertisers. The software analyzes and extracts data from customer phone calls, connects search keywords to phone calls to optimize results, and integrates conversation data with bid management platforms to optimize programmatic buys.

Convirza recently relocated its headquarters to Draper, UT, a new magnet for tech companies coming to be known as “Silicon Slopes.”

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