Business and Marketing

2015 Marketing Hall of Femme honorees hosted a Twitter chat on women and leadership. Here's what some of the leading women had to say about female empowerment.

In celebration of our 2015 Marketing Hall of Femme honorees, Direct Marketing News teamed up with global consultancy company Mercer yesterday afternoon to host a tweet chat about female empowerment in marketing.

DMN Editor-in-Chief Ginger Conlon, along with 2015 Marketing Hall of Femme inductee and Mercer CMO Michelle Bottomley, hosted the chat and drove the discussion on topics including women's indisputable potential in marketing and female leadership and the specific skills women can bring to the (boardroom) table.The tweets were rapid—and fervent. Bottomley and several other Hall of Femme honorees also tackled topics such as women's internal value and what businesses stand to gain with their support of lady professionals.

Here are some highlights from the virtual event. Check out the hashtags #MktgFemme and #WhenWomenThrive to follow the entire discussion.

.@dmnews Women in biz excel at results orientation, collaboration, team management. #MktgFemme http://bit.ly/1aZ86lJ

— Michelle Bottomley (@MichelleBott) April 21, 2015

Women should proud of what we bring to the table and shouldn't feel the need to compromise any aspect of who we are #mktgfemme

— Ashley Johnston-Daly (@ashleydaly) April 21, 2015

Q: What lessons can we take from Silicon Valley's gender diversity/equality issues? #MktgFemme @MichelleBott

— Matt Damsker (@DamskerMatt) April 21, 2015

Staying authentic is important to women in leadership #MktgFemme

— katespellman (@katespellman) April 21, 2015

.@JeannetteY1 @MichelleBott Coaching and being mentored is great for navigating organizations and establishing your leadership #MktgFemme

— Leslie Dukker Doty (@leslieddoty) April 21, 2015

.@JeannetteY1 Women & Men benefit from profl coaching esp for change mgmt initiatives that involve new ways of thinking/working #MktgFemme

— Michelle Bottomley (@MichelleBott) April 21, 2015

RT @MichelleBott: #GenderDiversity good biz. Mercer studies show eliminating gap btwn male and female emp rates boost GDP 34%. #MktgFemme

— Barney Loehnis (@Barneylo) April 21, 2015

@MsShellySmith Shelly Lazarus & @carlaogilvy12 @ogilvy show that women can truly lead their firms and biz transformation. #MktgFemme

— Michelle Bottomley (@MichelleBott) April 21, 2015

@DMNreporter several factors but one major one is that we don't promote our achievements as much as we should.

— Ashley Johnston-Daly (@ashleydaly) April 21, 2015

.@dmnews Our complex world requires boldness; it has genius and power. Women can bring bold solutions to business and the world. #mktgfemme

— Michelle Bottomley (@MichelleBott) April 21, 2015

Business Breaking News: OnePlus One: Is It Good for Business?

It may not have the name recognition of phones from Samsung or Apple, but the OnePlus One is a powerful smartphone with an affordable price point and a bunch of handy features for business users. The phone was actually launched a year ago, but up until now it was only available to users who could snag an invite from someone who already owned it.

But now OnePlus has finally opened up orders to all comers. Anyone can buy the Android-powered device for just $299 off-contract, making it one of the best smartphone values around. Here are five reasons the OnePlus One is still one of the best business phones you can buy, even one full year after its initial release.

Value

Commodity Online News: Fresh buying seen in Chana open interest up 10.75%