Business and Marketing

The digital marketing veteran's retail career includes stops at Petco, Guitar Center, and Albertson's.

Danielle Mohn

Danielle Mohn, who began her career consulting large retail clients for Teradata, has been named chief marketing officer of Build.com. The Chico, CA-based company is the third largest online home improvement retailer after Home Depot and Lowe's.

Following her early experience with Teradata in the '90s, Mohn directed loyalty marketing for Albertson's and held senior marketing roles at Harrah's Entertainment and Guitar Center. For the last four years she was VP of marketing and customer strategy at Petco.

At Build.com, Mohn has been charged with defining unique customer experiences for both consumers and trade professionals. She will report to the company's president and founder, Christian Friedland. “Danielle's expertise will be essential in helping us navigate new business channels, evolve our brand position, and further solidify our reputation as an industry innovator,” said Friedland in a release announcing the appointment.

At Petco, Mohn established a customer insights team dedicated to improving marketing strategies and delivering record ROI. Petco was named 2014 Brand of the Year by Ace Metrix and BrainJuicer honored the brand for having the top ad in retail for 2013.

Business Breaking News: Shocking! 'Clickbait' Doesn't Work With Email Marketing

If you want better returns on your email marketing efforts, pay close attention to your subject lines.

"Clickbait" subject lines that try to shock you into reading a message and those that promote prices and discounts are among the least effective, according to new research from data solutions provider Return Path.

While clickbait subject lines like "you won’t believe this shocking secret" are very successful at garnering Web traffic, they don't provide the same results via email. Specifically, the use of the phrase "secret of" in a subject line results in an 8.69 percent decrease in read rates compared with messages containing similar content sent with different subject lines. Additionally, the use of the word "shocking" had a 1.22 percent decrease in read rates.

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