Twitter to Sell Promoted Tweets on Third-Party Sites

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Its mission to expand the reach of tweet-based advertising begins on Flipboard and Yahoo Japan.



Looking to capitalize on its influence beyond the 284 million users who log into its network, Twitter will begin to sell promoted tweets via other publishers and social networks. The social network announced that the first ad deals have been signed with Yahoo Japan and the news-reading app Flipboard.


Twitter's syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within some content areas. The company reports that, during the third quarter of 2014, tweets received 185 billion off-Twitter impressions.


“For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience,” wrote Twitter's Senior Director of Product Ameet Ranadive in a blog announcing the move this morning.


Websites and mobile apps have had the ability to syndicate Tweets via services such as Fabric and Twitter for Websites for some time. “Combine that with the flexibility and control of a promoted tweet and we think marketers will have an almost infinite capacity to create large-scale, rich, and well-targeted campaigns across a variety of platforms,” Ranadive wrote.






Business Breaking News: 10 Best Jobs for Veterans in 2015


10 Best Jobs for Veterans in 2015

With more and more veterans transitioning to jobs outside the military, finding a position that best fits their skills can be a difficult task.


While they may have driven heavy equipment, supervised construction, worked as a medic or programmed computers, many veterans aren't sure how to apply those skills to the private sector, according to a new report from online jobs site CareerCast.


"It’s important for veterans to know where their experience can be applied best, and when they must obtain additional credentials," Tony Lee, CareerCast.com publisher, said in a statement. "Many of the top careers are attainable with higher education, although many of the best jobs for veterans don't require a college degree."




Commodity Online News: Oil gave back 4 days gains after U.S. stockpiles hit record high


The report also showed that total motor gasoline inventories increased by 2.3 million barrels, compared to expectations for a gain of 0.1 million, while distillate stockpiles rose by 1.8 million barrels.




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