Business and Marketing

The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.

Magzter CEO Girish Ramdas

Saying that paying for and managing multiple digital magazine subscriptions has stalled true adoption of the delivery medium, Magzter CEO Girish Ramdas announced the launch of a Netflix-inspired service called Magzter Gold that gives subscribers access to more than 2,000 publications for $9.99 a month.

“It's still early days for digital magazine reading,” Ramdas said.

In conjunction with the launch, Magzter introduced an interface that uses content discovery to increase reader engagement. The new algorithm offers suggested reading to users based on their interests and behavior and allows them to download several titles at a time.

In addition, Magzter's user intelligence told its executives that a significant portion of customers read the same handful of magazines. For this segment, the company introduced Magzter Gold Lite, which gives them access to five titles for $4.99 a month.

Magzter expects 60% of its 2015 revenue to come from subscriptions and 30% from advertisements, according to an interview Ramdas gave to The Hindu in September. Previously, the company made its money by taking 35% of the digital subscription prices of publishers. Ramdas added that he expects advertising to eventually compose Magzter's primary revenue stream.

Business Breaking News: Want Your Dream Job? Be Good at This

Job seekers with attitudes focused on learning have more success finding their dream jobs, according to a joint study from the University of Missouri and Lehigh University.

"In our study, we found that job seekers who have a 'learning goal orientation' or a natural disposition to learn from every situation in life, tend to be more successful in achieving their career goals," Daniel Turban, one of the study's authors and a University of Missouri professor of management, said in a statement.

Researchers surveyed approximately 120 college seniors at different points during the job search process. They discovered that job seekers who had a strong desire to learn from the situation put more intensity in the search process, compared with those who weren't as focused on learning. [10 Job Search Websites You Don't Know About ]

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