Business and Marketing

FitAd aims to take fitness and health brands on the run with digitally connected exercisers.

Mort Greenberg

Claiming to be the first-ever mobile and wearable advertising platform for fitness and health brands, FitAd was launched this week by Clear Channel digital marketing alumnus Mort Greenberg. The new business promises delivery of targeted ads to some 50 million users of mobile apps and sites.

“There are more than 40,000 health and fitness apps,and we have 500 we want to do business with,” says Greenberg, whose company has licensed technology from AdMarvel to serve mobile ads. While FitAd will serve ads to wearable watches, it doesn't intend to serve them on bands such as Fitbits.

“We see the number one wearable device as your phone,” Greenberg says. “If we want people to open apps, we can't do a Fitbit.”

The company is now preparing to serve ads to Sony and Samsung Android watches, a trick that depends on coding that's slightly different from that used to serve smartphones. “We're at the beginning stages of determining what the creative should be,” he says. “Should it carry images or just be a scrolling piece of text?”

FitAd will make its official debut in the Fitness & Technology segment of the Consumer Electronics Show in the first week of January.

Business Breaking News: After the Interview: Sample Thank You Letters

Congratulations — you aced your job interview! You really wowed the hiring manager and executive you spoke with, and they both assured you the company would be in touch soon with their decision. You're a shoe-in for the job, and you'll probably get it — unless you forget to follow up.

It may be one of the most commonly dispensed pieces of job-search advice, but sending a thank you note after an interview really is crucial to sealing the deal. Thanking the hiring manager for his or her time is not only polite, but it also demonstrates a sincere interest in the position and the company. According to a survey by online job-matching service The Ladders, 75 percent of interviewers said that receiving a thank you letter from a candidate affects their decision-making process.

"Failure to follow up can be the deciding factor in rejecting a candidate who is otherwise a great fit," said Amanda Augustine, a career expert at The Ladders.

Commodity Online News: Volatility in Base Metals likely to continue: Karvy