Business and Marketing

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.

Zeta adds a piece to the automation puzzle.

Zeta Interactive today introduced what it calls a “cross-channel, cross-lifecycle” marketing automation platform that merges the capabilities of its recent ClickSquared acquisition with its ZetaMail email platform.

Called Zeta Hub, the new platform's stated purpose is to help CMOs acquire new customers within their ROI targets, keep them longer, and increase their lifetime value. Capabilities include multichannel campaign management, social integrations, email execution, mobile campaign management, interactive reporting, and database hosting and management.

Originally founded as XL Marketing Corp. by tech entrepreneur David Steinberg, the company was rebranded as Zeta Interactive with the ClickSquared purchase and the addition of ex-Apple CEO John Sculley as a partner in January. In its Magic Quadrant ratings of multichannel campaign management systems last month, Gartner cautioned that Zeta's platform is heavily skewed to travel and hospitality businesses and that it needed to integrate its diverse products.

Business Breaking News: Samsung Galaxy S5 vs. Galaxy S5 Mini: Which is Better for Business?

The Samsung Galaxy S5 is one of the best business smartphones ever, thanks to its huge 5.1-inch display, great security features and handy multitasking tools. The smaller Galaxy S5 Mini, meanwhile, trades productivity for portability, with a smaller 4.5-inch screen. It packs many of the Galaxy S5'sbest features, including a fingerprint scanner built right into the home button — but the S5 Mini isn't just a scaled-down Galaxy S5. Business users who pick the smaller device will also sacrifice speed, battery life and multitasking performance. Read on for a head-to-head comparison of the Galaxy S5 and the S5 Mini.

Galaxy S5: The most obvious difference between the Galaxy S5 and the S5 Mini is screen size. The Galaxy S5 packs a huge 5.1-inch display that's bright, extremely sharp and a tad bigger than the 5-inch screen on the Galaxy S4. That's a boon for most business users, since extra screen space gives you more room for productivity tasks such as editing documents and managing your email inbox on the go. On the other hand, the large size of the Galaxy S5 makes it difficult to use with one hand.

S5 Mini: The S5 Mini packs an average-size 4.5-inch display. With a resolution of 1280 x 720 pixels, it produces decent images, but can't match the Galaxy S5's supersharp screen.But the S5 Mini is also a much more portable device that slides into your pocket more easily.

Commodity Online News: Buy MCX Aluminium Zinc Nickel on declines: Karvy