Business and Marketing

Instead of replaying an ad, viewers will now be able to press a "Learn More" button to deliver them to more brand content.

New end-of-video option for marketers

Facebook announced enhancements to its video marketing programs on Thursday that promise marketers better reach, frequency, customization, and audience management. It is also introducing a call-to-action feature for videos.

In the coming weeks, marketers whose primary objective is driving views will be able to push the “Video Views” button on the social network's Power Editor campaign tool. Facebook will then automatically target ads to the people most likely to view videos, taking into account preferred devices and audiences. Marketers with account reps at Facebook will have the added ability to direct additional ads to people who have viewed specific videos.

Especially notable for direct response marketers is a call-to-action feature that can be added at a video's conclusion. The “Learn More” button accompanies the “Replay” option and invites viewers to visit one of a menu of Web destinations provided by the advertiser.

“With these new enhancements, marketers can take people on an even deeper journey with their brand, by encouraging people to take an action right after they've watched a video and sending them a targeted brand message later on,” says Facebook product manager Fidji Simo.

Business Breaking News: What to Do When Your Best Employee Quits

In a small business or startup setting, every employee is an essential member of the team. It's hard to imagine how the business would keep functioning if one person had to take a short leave of absence, let alone if that employee quit altogether. But the departure of key employees is an ever-present risk for any company, and it's important that employers be prepared for the loss.

"You have to have a talent pipeline in place," said C.J. Reuter, senior director of global client success at social recruiting solution Work4. "You can get hit with someone's [resignation] notice at any time, and if that happens, you need to have two or three people ready to step up."

While no company wants to see its best workers leave, to make the transition go smoothly, it is important that employers handle resignations in a professional and legally compliant manner. Here's how to proceed when an important employee decides to quit. [5 Ways to Keep Your Best Employees Happy]

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