Business and Marketing

Publicis's Dawn Winchester

Publicis North America has named R/GA veteran Dawn Winchester as its first chief digital officer. She is charged with completing the agency's “digital transformation” in customer experience, creative innovation, and technology.

Winchester spent 14 years at R/GA and leaves as its chief marketing services officer. Her account work there included the likes of Coca-Cola, Capital One, Microsoft, Nike, Unilever, and Walmart. She will work out of the Publicis Kaplan Thaler office in New York and report to Publicis North America CEO Andrew Bruce.

“She is a dynamic and creative thinker who will be a crucial asset to Publicis,” said Bruce in a statement. “Our digital activity will define our future success and that of our clients.”

Business Breaking News: Email Scam Targets Executives: How to Protect Yourself

A new email scam is targeting high-level executives at medium and large organizations. The malicious emails ask for payment on outstanding invoices, but executives who pay up are really sending company dollars straight to the pockets of cybercriminals.

Discovered by cybercrime protection firm PhishLabs, the new scam attempts to convince targets to wire funds to various accounts controlled by the criminals behind the scam. And these fraudsters are very sneaky, taking every possible measure to make their scam look legitimate. [4 Ways to Protect Your Business from Cybercriminals]

PhishLabs noted some key characteristics of the scam:

Commodity Online News: Hold on to longs in MCX Crude Oil: Karvy