Business and Marketing

Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

Faster segmentation, courtesy of Hadoop.

Epsilon today introduced a high-performing advanced segmentation capability to its Agility Harmony digital messaging platform, declaring it the first such integration of Hadoop.

Built on Cloudera's distribution of the open-source software, the enhanced solution enables real-time audience segmentation of structured, unstructured, and semi-structured data, which, Epsilon claims, can be made actionable within minutes instead of hours.

“Marketers using Agility Harmony will have the freedom and flexibility to use truly actionable intelligence, such as behavior and transactional data, how and when they want to,” said Epsilon President Andrew Frawley in a statement. “It provides real-time access to online and offline cross-channel data without the typical roadblocks.”

Client Steve Wages, email marketing manager for Patagonia, says the Hadoop-enabled solution demonstrates that Epsilon has been listening to user feedback. “We've been impressed with Epsilon's understanding of what email marketers want to achieve," he said.

Agility Harmony supports a variety of data feeds including e-commerce, point-of-sale, purchase history, social overlays, social sentiment, call center interactions, and abandoned shopping cart behaviors.

Business Breaking News: Moto E vs. Moto X: Which Is Better for Business?

The new Moto E is a budget phone that boasts impressive hardware for the price — but how does it stack up against Motorola's flagship device? The Moto X, launched last summer, remains one of the best business phones around, thanks to a handful of unique, productivity-boosting features. Of course, you'll have to make some sacrifices if you pick up the budget-priced Moto E instead.

Both devices are decent smartphones, so your needs and budget will determine which one is better for you. Check out full reviews of the Moto E and Moto X on our sister site Laptop Mag, or read on for a feature-for-feature comparison of the two devices.

Moto E: The Moto E's standout feature is its low price point; the phone will sell for just $129 off-contract. In other words, that's the price you'll pay for the phone, without the need to sign a pricey two-year contract; you can pay less for cheaper month-to-month coverage instead. To get an idea of how affordable the Moto E is, consider that the Moto X retails for $400 off-contract. For business users on a budget — especially those with only basic computing needs — the Moto E offers a great bang for your buck.

Commodity Online News: Base Metals marginally positive lower level buying recommended