Business and Marketing

Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

You don't have to be a spy to detect that marketers are already gearing up for the 2015 holiday season. And this year they're pulling out all of the gadgets: email, mobile, social, and more. But what exactly do consumers expect this holiday season? No need to call Tom Cruise to crack this code. Marketers with laser-sharp focus know that holiday shoppers want three things: convenience, personalization, and a channel-agnostic experience.

So this year's mission, if marketers choose to accept it, is to meet these expectations both online and in-store. Review the following data from a Listrak-sponsored Harris Poll of more than 2,000 U.S. consumers to refine your strategy and make the impossible possible. Good luck.

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