Business and Marketing

The announcement comes two months after Sprinklr acquired text analytics software company NewBrand.

Sprinklr Inc. recently announced a strategic alliance with Deloitte Digital. The partnership links Sprinklr's social management software to the latter's digital agency practices to deliver customer experience management and social business strategy to worldwide clients.

“Sprinklr is committed to helping the world's most influential companies reimagine their front offices to reflect the needs of a new age driven by an empowered and connected customer,” said Rob Peacock, Sprinklr's VP of strategic alliances, in a statement. “Working with a world-class digital consulting agency like Deloitte Digital—an organization that has not only tremendous scale and deep ties to the C-suite, but also a core investment in pushing the digital marketplace forward—will enable us to accelerate business transformation for clients through integrated services that build a unified view of the customer and put their experiences at the heart of the enterprise.”

The alliance builds on more than 12 months of collaboration and product enablement between the two companies. The announcement comes on the heels of a busy time for Sprinklr. In June the social technology company acquired text analytics software company NewBrand—the seventh acquisition in 18 months for Sprinklr.

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