The Profitable CFO-CMO Partnership [Infographic]

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Together, the two executives can produce sweet results.

CMOs and CFOs don't always see eye to eye. But EY's new survey, “Partnering for Performance: the CFO and the CMO,” shows that the two executives' objectives are starting to come together like peanut butter and chocolate. Here, a breakdown of 652 CFO's responses to questions on why they're getting wrapped up in marketing.


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