Business and Marketing

The interactive retailer looks to him to sustain momentum in the omnichannel arena.

John Aylward

Home Shopping Network today announced the hiring of retail industry veteran John Aylward as its chief marketing officer. His resume includes senior marketing positions at The Gap, Starbucks, and Sony. His charge at the interactive purveyor of merchandise will be to oversee integrated marketing, omnichannel efforts, and creative strategy.

“John is a proven talent with a strong record of achievement across a wide range of brands,” said HSN President Bill Brand in a statement announcing the appointment. “His background will help us build on the momentum we achieved last year, which included record sales and customer growth.”

Aylward most recently served as SVP and head of marketing for DSW. He previously spent two years as VP marketing for Starbucks' tea Teavana and seven years at Gap Inc., where he was director of marketing strategy for North America and then brand director for Europe. From 2003 to 2005 he served as Sony's senior marketing communications manager in Europe.

Business Breaking News: Facebook News Feed Update Hits Business Pages

Does your business's social media marketing strategy rely on your Facebook Page? Don't be surprised if your Page's reach and traffic tank.

Facebook announced that it is revamping its News Feed with a major change that will directly affect Page owners: Instead of featuring posts from a wide range of sources, News Feed will now promote posts from a user's friends by placing them higher up on the feed. This presents a big shift for small business owners, who can now expect less visibility for their posts and, consequently, a decrease in Page traffic.

Here's what we know about the update and what small businesses can do to mitigate the damage and improve their Facebook marketing campaigns. [Facebook for Business: Everything You Need to Know]

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