Business and Marketing

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

RetailNext, a technology platform that delivers data analytics to stores, will introduce a system that serves real-time offers to shoppers via mobile apps at the National Retail Federation Show next week.

In a partnership with mobile solution provider StepsAway, RetailNext touts the ability of the system to provide shoppers with timely and relevant offers from retailers or third parties based on their in-store shopping behavior or changes in environmental factors. Consumers access StepsAway's app by signing onto a retailer's or mall's Wi-Fi network.

“Mobile plays a pivotal role in all stages of purchase decisions,” says StepsAway CEO Allan Haims. “This partnership extends the ability of retailers to influence shoppers when they are closest to the point of sale."

RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. The company's clients include American Apparel, Bloomingdales, Procter & Gamble, and Verizon Wireless.

Business Breaking News: Pinterest for Business: Everything You Need to Know

While social networks like Facebook and Twitter are great for sharing content, some businesses can benefit from showing off their more visual sides, and Pinterest is the perfect platform for doing just that.

Pinterest is still fairly new to the social networking scene, so many people and businesses are still learning the best ways to navigate it. However, the platform can be incredibly valuable to marketers when used correctly. And Pinterest seems a lot trickier than it really is — it's mostly about sharing the right content in the most visually appealing and searchable way.

Ready to take on one of the most pin-teresting social networks out there? Here's everything you need to know before you start pinning.

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