Business and Marketing

It unveils a new version of Social Studio meant to be shared and employed across marketing, sales, and service clouds.

Social is for everyone, says Salesforce.

At its Salesforce World Tour event in New York today, Salesforce.com introduced a next-generation version of Social Studio featuring a simple user interface that extends the power of social media marketing to the desktops or mobile devices of any and all employees.

A Radian6 social listening module has been made standard in Social Studio, which has been integrated across the marketing, sales, and service clouds. The company promises that sales teams will be able to connect to new customers faster through social lead generation, and that service teams can tap social conversation threads to surprise and delight customers.

“We're extending social not just to the marketing cloud but across the entire Customer Success Platform. We brought all the elements of the social media manager in one place for all employees to interact with it,” says Salesforce VP of Product Marketing Gordon Evans.

An improved and simplified dashboard lets users monitor social activity in aggregate or by individual post, react immediately with a response, or refer a potential lead to sales or an unsatisfied customer to service. Users of the Salesforce Service Cloud have been extended a “freemium” offer that allows them to monitor Twitter and Facebook conversations.

The Radian6-powered social listening engine in the Salesforce Marketing Cloud can monitor more than a billion social data sources from Twitter, Facebook, YouTube, and news sites, according to the company. Integration with Social.com, the marketing cloud's social advertising solution, allows teams to monitor top-performing content published via Social Studio.

“A lot of social teams are not currently connected to where the interactions are taking place,” Evans says. “There's been massive adoption of multiple social networks, and there have been missed opportunities to engage with consumers in real time.”

Business Breaking News: Top iPhone 6 Accessories for Business

The iPhone 6 is a great business tool on its own, but it's even better when paired with the right accessories. These tools can help you process payments, stream presentations, take notes and more with your iPhone 6 or iPhone 6 Plus.

Payment processing: Square Reader

Credit card readers like the Square Reader let you use your iPhone to process payments anywhere, at any time. It's extremely handy, since it gives your customers tons of flexibility over how they pay, and it's simple to use, too. First, plug the device into your smartphone's headphone jack and sign up for the Square Register service. After that, you can immediately start swiping cards to process transactions. Of course, just like other credit card processing companies, Square takes a small cut of each transaction. The technology is also about to become more secure when Square launches an EMV-compatible card processor early next year. The updated device can accept new cards with an EMV microchip built in, which are less susceptible to fraud than their magnet-stripe-based counterparts.

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