Business and Marketing

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

Movable Ink's Sharma

Epsilon, whose Agility Harmony solution provides email marketers with advanced segmentation and dynamic content options, announced it will partner with Movable Ink. The company reported that this was among the first of several alliances it plants to undertake with third-party vendors in an effort to “transport email marketing closer to marketing in real-time.”

Movable Ink's agileEMAIL platform increases customer engagement and ROI by serving personalized content to recipients in real time. The system allows marketers to alter the content of emails even after they've been delivered.

Agility Harmony enables marketers to link the sending of dynamic content to a customer action or behavior by applying the same business rules used in creating customer segments. Adding the capabilities of agileEMAIL, Epsilon claimed, will allow that dynamic content to be based on live information.

“Epsilon shares our vision of making email marketing faster, smarter, and more measurable,” said Movable Ink CEO Vivek Sharma. Epsilon SVP of Products Bob Zurek added that the two companies are “pioneering the concept of agility in the inbox.”

Business Breaking News: Top 6 Chrome Browser Extensions for Business

Google's Chrome Web browser isn't just for surfing the Web. With the right extensions, Chrome can become a productivity hub that lets you manage many different aspects of your business. There are extensions that can help you take and view notes, meet remotely and even balance your books. But with such a big library in the Google Chrome Web Store, it's hard to know which are worth your time. Read on for six of the best Chrome browser extensions for work.

Smartsheet

Smartsheet is a powerful project-management app that you can use directly in your Chrome browser. The app has the look of a familiar spreadsheet, so it's fairly intuitive and easy to use. Context-sensitive columns let you access drop-down menus to change the assignment date, priority and completion status of any item with just a few clicks. You can add sub-assignments to any item, and then expand or collapse items to zero in on details or focus on the bigger picture. Smartsheet also lets you attach videos, contracts, documents and other files to assignments so you and your teammates have immediate access to them. Meanwhile, the ability to switch among a spreadsheet view, calendar and interactive timeline helps you see all your scheduled items at a glance.

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