Business and Marketing

BDNA's Lennard Fischer

Data service provider BDNA today announced the hiring of Lennard Fischer as EVP marketing. He will be responsible for branding, field marketing, Web properties, and integrated marketing, and will report to CEO Constantin Delivanis.

Fischer spent the last 14 years with Informatica, where he served at the VP level in revenue management and regional marketing. He is also a veteran of SAP and Unilever.

“Today's enterprises are facing monumental challenges in effectively managing data variety, variability, and veracity,” said Delivanis. “Len's strong mix of corporate branding, software marketing, and demand generation expertise will play a vital role in elevating the profile of BDNA among key audiences.”

Business Breaking News: How to Switch to Windows Phone: 4 Easy Steps

Need a new business phone? Android and iPhone aren't the only options. Windows Phone isn't as popular or well known as those other mobile operating systems, but that doesn't mean it's not worth a look — especially for business users. The platform has some major perks, including great security and native integration with Microsoft's desktop Office suite.

But making the switch to an unfamiliar mobile platform isn't necessarily easy, especially if there are specific iPhone or Android apps that you depend on. Switching to Windows Phone means adapting your workflow and abandoning trusted services in favor of new ones. Read on for a step-by-step guide to switching from Android or iPhone to Microsoft's mobile platform.

Pick a phone

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