Business and Marketing

Instagram under the microscope

Union Metrics, an early player in social media metrics with the introduction of TweetReach five years ago, today introduced Union Metrics for Instagram. The new product allows marketers to track hashtag reach and exposure, identify their biggest fans and advocates, and follow competitors on Instagram to determine share of voice.

“We help you find specific influencers or people who are heavily engaged with your content or people hosting content around brands,” says Union Metrics CEO Hayes Davis. “We really help brands understand their audiences.”

Union has merged its new offering with its Tumblr and Twitter products to simultaneously introduce the Union Metrics Social Suite, a product in progress that will add more social networks in the coming months. A monthly subscription for the Instagram program costs $199; the full social suite is $500.

Business Breaking News: 4 Ways to Ensure You're Recruiting the Best Talent

Every company wants the best and the brightest to join its staff. To find these employees, many organizations rely on recruiting firms to locate and reach out to the top talent in the company's industry. But the recruiting game has changed in recent years, and today's talent seekers need to have an appealing pitch and a clear strategy to attract the right candidates. Five hiring experts offered their tips for recruiting in today's social media-driven job market.

Look beyond the résumé

Social media profiles have become standard tools for researching and evaluating talent. Instead of only looking at a candidate's résumé, thoroughly vet them by looking at their LinkedIn, Twitter and other social media profiles.

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