Business and Marketing

Leads going from call center to the cloud

Saying that its new technology does for inbound sales calls what Google Analytics does for Web interactions, Invoca today announced Invoca Signal, which “listens in” on inbound sales calls and applies custom-input metrics to score the lead.

“[Signal] revolutionizes the way I identify and optimize ROI-generating phone calls," said beta tester Rebecca Kaplan, group director of search agency Acronym in a press release. “It empowers marketers like me to understand the value of the calls we're driving, while giving us the knowledge and signals needed to make critical adjustments and optimizations in near real-time.”

Invoca also announced that a leading global retailer was signed to deploy Signal, though it wouldn't identify which one.

Business Breaking News: Recruiters Reveal Most Wanted Tech Skills

Where are hiring managers searching for their next superstar employees? It's not necessarily the résumé pile: Today's recruiters are scanning social media profiles to identify and headhunt the industry's top talent.

"Hiring managers are increasingly turning to [social media] to get a competitive edge in identifying potential candidates and broaden their candidate pool across all job sectors," said Shon Burton, CEO of global recruiting tool HiringSolved. "The reality is that the job market has completely changed. Unlike previous generations, there is very little loyalty to a single company. Employees no longer stay with a single company for 25 years. Today, everyone is a candidate."

Social recruiting is especially prevalent in the tech sector, where positions often require very specific experience and skill sets. Instead of wasting time reading through a relatively narrow pool of applications, hiring managers can simply enter search criteria and find social media profiles that match the job requirements. [What Social Media Can (Really) Tell You About Job Applicants]

Commodity Online News: Fresh selling seen in Turmeric open interest up 17.37%